Amazing Acroyoga, acapella girls, organic vegetables, dream catchers and a hang drum performance. It was certainly one of most innovative launches that Planet Marbella has attended!
Altur Homes official launch for Be Lagom, described as one of the most exclusive and innovative promotions on the Costa del Sol, saw more than 300 guests attend to find out more about the unique concept behind the project.
Be Lagom will consist of 13 luxury villas conceived, designed and inspired by the current trends of sustainability, organic food and the circular economy.
The concept was presented by José Carlos León, head of NVOGA, the real estate agency at the forefront of this project: “Be Lagom is a project unparalleled in the area and will mark a before and after in the real estate sector in Spain.”
The price of the villas starts at 1.2 million euros and they are aimed at buyers from countries such as Norway, Sweden, Belgium and the UK who are looking for a second high quality and environmentally friendly residence.
The 13 Be Lagom villas are located in the Benahavis municipality, in a total area of 14,000 m2 that has 360º views of the sea and Marbella, Gibraltar and Africa . The promotion also includes 5000 m2, of Mediterranean gardens, rest areas and viewpoints, as well as a co-living space, thus promoting networking and a collaborative community
Be Lagom´s landscaping is truly one of its finest assets. Boasting Mediterranean gardens of more than 5000 m2, an organic vegetable garden, fruit trees and a great variety of flowers, its landscaping will prioritise the natural aspect and will create communal spaces. Laura Pou, responsible for the landscape project commented : “The project is unique because absolutely everything in it has life and has utility. The vegetables and fruit trees will be those that give life to this arid zone. The plants and trees and the living areas with pergolas serve to shelter, to share, to dream.”
During the presentation, the guests were able to approach, through different sensory actions, the vital experience that Be Lagom will provide. This unique promotion invites you to enjoy all five senses: immersing yourself in the pool, smelling the flowers, tasting your own homegrown fruit, appreciating the sea, the orchards and gardens. And if you were wondering what “Be Lagom” actually means -“Lagom” is a Swedish word that enhances the virtue of the midpoint. Lagom means “the right amount”, avoiding excess and extreme limitation, which allows us to better understand what makes us happy and what works for our mental well-being. In this way, the term is combined with the idea of ”Be” or “Being” and implies the meanings derived from the philosophy of life to which the term Lagom refers.
Guests were invited to enjoy the culinary delicacies of Michelin chef, Dani García, who prepared a seasonal menu in line with the food promised by the promotion, as well as an outstanding demonstration of acroyoga and live accapela music from The Vintage Girls.
Congratulations to Marie Noëlle and the at MN Comunicacíon for a truly unique and refreshing event, with guests leaving with essential oils, lavender soaps and even seed pots for them to create their own little Be Lagom style garden at home!
The investment in Be Lagom is around € 15,000,000. Work will begin in January 2019 and the construction time will be approximately between 18 and 20 months.