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California style as Levi’s launch new eyewear collection




Iconic denim brand Levi’s® has launched a stylish new eyewear collection with Specsavers Ópticas this autumn, evoking the appeal of the free-spirited California lifestyle integral to the brand’s DNA. 



The 12-strong collection, in stores now, draws inspiration from Levi’s® unrivaled brand heritage. Taking colour cues from its classic denim collections – deep black and a myriad of blues – the retro shapes recall the ‘blue jeans’ craze of the 1960s and 1970s and are modernised by their innovative use of materials.


Alongside the launch of the range a competition is running on Facebook until October 5, with five packs of Levi’s t-shirts to be won. Go to the Specsavers Ópticas Facebook page @SpecsaversOpticas, like the post and comment with the name of your nearest store to be in with a chance of winning.

Bianca Sarre, Specsavers’ style expert, says: ‘Levi’s® is a brand that needs no introduction. From its early beginnings creating hard-wearing workwear to establishing itself as an international wardrobe staple, it is world-famous for its denim and casualwear, which is why we’re delighted to be adding Levi’s® to our ever-expanding designer ranges.’

The collection includes one exclusive frame (LEVI’S 4) available only at Specsavers Ópticas. The Levi’s® collection is priced at 129€ for two pairs.

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