Flying THE FLAG!

German hotel group THE FLAG, which opened year ago in Spain offering luxury, studios and suites, is launching a new holistic well-being concept on the Costa del Sol

The proposal, presented under the new concept “Hotel & Stay Well”, offers three professional programmes to promote holistic well-being and the opportunity to enjoy a holiday on the Costa del Sol.

Patrick Langwallner

Led by Wellbeing Manager Fernando Carnicero Lobos, THE FLAG offers the “Stay Pure” programme, focused on detoxification, a weight management programme “Stay Balanced”, and for those focused on improving their physical condition, there is “Stay Strong”, a programme designed to promote strength and fitness.

“Our programmes are not merely stays: they are a journey towards personal change. Each detail has been carefully planned to ensure that our guests not only reach their goals, but also they discover a new standard of complete wellbeing. At THE FLAG, we don’t just change habits, we transform lives”, states Carnicero.

Alongside these wellbeing programmes, guests can enjoy various non-invasive treatments using state-of-the-art technology in the areas of health promotion, pain relief, beauty and aesthetics with the internationally renowned clinic, London Clinic Marbella founded by John Corbett, which is located inside the hotel’s facilities.  

In addition to wellbeing, THE FLAG continues to offers 78 serviced studios and suites for guests. Their on-site restaurant, Seven M., offers fresh, locally sourced products “from nature to plate” assessed by nutritionists on their healthy and balanced composition and careful cooking processes to maintain as many nutrients as possible.

Patrick Langwallner

Staying in shape, maintaining health and looking after yourself are relevant topics. Thanks to advances in medical research and technologies, life expectancy in good health is constantly increasing.

However, with aging populations come age-related health problems that pose a growing challenge for communities. The future of healthcare is not just about reactive treatments but about taking proactive measures to address, underlying causes and improve people’s quality of life, even if they are not afflicted with medical conditions. At THE FLAG, they are responding to this challenge by rethinking their services to offer their clients the possibility of aging gracefully. They are developing innovative programs incorporating cutting-edge technology backed by sound science.

This holistic well-being model is built upon five essential pillars: precise diagnostics, personalized nutrition, planned physical activity, restorative sleep, mental health and social connection. These are all crucial to a healthy and fulfilling lifestyle.

“This holistic wellbeing focus not only seeks to improve physical health, but it also focuses on nourishing the soul and the mind, creating a comprehensive and multifaceted rejuvenation experience”, explains Rüdiger Hollweg, General Manager of THE FLAG Costa del Sol.


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