Lars Pursche

From the Red Sea to the Mediterranean

Kempinski Hotels has appointed Lars Pursche as the new general manager at Kempinski Hotel Bahía, Estepona.

Joining the five-star international luxury hotel from his latest position as General Manager of Kempinski Hotel Soma Bay in Egypt, Lars Pursche brings with him in-depth experience in the global hotel industry.

The German native started with the luxury hotel brand in 2011 as Director of Sales & Marketing and was appointed General Manager of Kempinski Hotel Huizhou, China, in 2015. Since 2017, he successfully managed Kempinski Hotel Soma Bay on the shores of the Red Sea, where he led the team in delivering strong operational results and navigating the pandemic.

“After a number of years located in Egypt, I am delighted to be leading another outstanding hotel in a popular holiday destination here on the Costa del Sol,” said Lars, “It is now time for us to focus on growth and welcoming guests from around the world as we continue to recover from the impactful last few years. I can already feel the positive energy of the hotel and its dedicated and motivated team members.”

Lars Pursche takes over the role of General Manager from Axel Bethke, who joined Kempinski Hotel Bahía in 2018.

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