Well, you’ve got to admire them for pluck! While the rest of Spain tentatively took the first steps into the “new normal”, Green Village opened in Marbella becoming the largest organic supermarket in the region.
Stocking more than 5,000 certified products ranging from food, cosmetics, dietary supplements, baby food as well as household cleaning products. Green Village aimes to addresses the growing concern of consumers looking for locally sourced products, given that 30% of its products are fruit and vegetables that come from local agriculture.
The group, which includes some 30 local and national partners as suppliers, has launched in Spain with three distinct aspects to the project: Green Village Aloha – Supermarket, aimed at the end consumer, followed by Green Village Nueva Andalucía – Market, intended for wholesalers and individuals, with bulk sales, which will open after confinement, and finally Green Village Supermarket & Café, planned for the summer, which includes a cafeteria that will be open to the public.
Marbella is the first project (with an initial investment of 5 million euros providing 50 direct jobs) and the group plans to expand throughout Andalusia with a total of ten stores.
“Andalusia is very attractive for businesses like this and has multiple advantages in terms of consumption, distribution and production. The organic sector is one of the most promising sectors in the post-containment period,” says Zineb Laghzaoui, CEO of Green Village.
Green Village opened its doors in the midst of the coronavirus crisis, but this has not prevented it from taking a foothold in the local market through quality organic products, which have become the main protagonists of confinement for all those who have become aware of the importance of a healthy lifestyle. The sale of organic products in some parts of the country has tripled during these weeks.
It is a fact that the health crisis is changing the way of seeing the world and will continue to do so once it passes. The state of alarm has changed the habits of consumers who, trapped at home, are forced to cook for themselves and their families, and want healthy, ecological and allergen-free products. According to experts, consumption is becoming more conscious and sustainable, placing more value on where the product comes from and how it is produced, the social and environmental aspects are gaining in importance.