Marbella’s new logo, launched at of Fitur 2016, earlier this year, left professionals and public alike distinctly underwhelmed.
A survey by Marbella PR company Oak Power, asked top journalists, bloggers and other media experts about their views of the new logo.
The logo, which cost reported €15,000, got a lukewarm reception from the experts and an overall score of 6 out of 10.
The major criticisms were an absence of important elements such as ecology and culture, as well as the lack of private sector input
They felt the logo did not sufficiently reflect the unique tourism product of Marbella and its potential.
There were positive aspects including the five stars used to symbolise Marbella’s Beaches, Nature, Shopping, Food and Golf, although there was no mention of culture.
Maria Asenjo, partner of Oak Power commented . “The logo presented in FITUR was generally received in positive way and hopefully that means the start of a new, more active phase in promoting tourism in Marbella, but it failed to excite. The most repeated adjective is that it is loose.”