Marbella Town Hall Tourism Director, Laura de Arce, said yesterday that she was optimistic for the return of tourists to Marbella this summer, especially from Germany.
Speaking after virtually attending the important international tourism exhibition ITB in Berlin, de Acre said that she held over 20 meetings with Germany’s most important travel firms and tour operators.
“German customer bookings on the Costa del Sol have increased by 20 percent in recent weeks and everything seems to indicate that, at the end of May, once air traffic resumes, the arrival of tourists from Germany will be intense” she said.
Health security, especially the protocols in place due to the pandemic, was one of the central issues of ITB, where the restart of tourism and ideas for post-crisis recovery were also addressed
Marbella currently holds the ‘Safe Tourism Certified’, granted by the Institute of Tourism Quality of Spain, “a fundamental endorsement to provide greater confidence to our markets”, said de Arce and she added that the city would soon receive WTTC (World Travel & Tourism Council) approval “which will also position us as one of the safe international destinations against Covid-19.”
De Arce also mentioned that contacts were established with companies related to European football teams “to continue attracting an important sector during the winter, which represents around 80,000 ‘room nights’ a year in low season”. Likewise, the golf sector was promoted, with special emphasis on upcoming international events such as the Solheim Cup 2023.