Marbella – The Best in Europe!

Marbella has been chosen as the Best European Destination 2024 by the prestigious travel website European Best Destinations

Over one million votes from 172 countries chose Marbella ahead of Monaco and Malta in third place. Marbella received a total of 149,192 votes, a record number, and is the first Spanish city to top the poll. An impressive 84 percent of who chose Marbella as the best European destination were from outside Spain.

In his official letter to Marbella mayor, Ángeles Muñoz, Maximilien Lejeune, CEO of European Best Destinations, commented “this title rewards the work done by your entire team to make your destination one of the Europe’s strongest tourism brands; a destination with unique cultural, event, sensory and gastronomic options ; a destination where you can enjoy experiences like nowhere else.”

Lejuene highlighted that Marbella “is a leader in tourism excellence in Europe” and that Marbella Town Hall “is an example for all destinations for its branding … and market diversification”.

Lejeune has also emphasised Marbella’s ability “to please all travelers, from 3 to 103 years old, from sports and shopping lovers to gourmets.”

In this year’s European Best Destinations awards , a total of 1,096,938 votes were cast, with 59 percent of them coming from outside the continent, a reflection “that this year more than ever, foreign travelers show great interest in traveling to Europe.”

The award-winning destinations will be promoted, not only on the organisation’s travel website, but also in associated media such as Forbes USA, Condé Nast, Corriere Viaggi or Yahoo, with a cumulative audience of approximately 420 million travelers.



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